Launched in 2016 by Mfon Ogbonna who doubles as Head Designer and Creative Director of IDMA-NOF, the pharmacist turned creative designer’s interest in fashion started at 5 years old after watching her mother sew pieces for clients.
Her love for fashion designing made her return to study across North America, the U.K. and Europe at the Houston Community College Houston Texas, Paris American Academy Paris, and Central Saint Martins College London before launching her own brand.
Inspired by “a look at the world through the eyes of a child”, the debut collection explores geometric shapes and vibrant colours while creating modern and unpredictable looks using techniques like bonding, embroidery and stunning aesthetics for the first ever collection.
The womenswear brand infuses bold and artsy aesthetics with superb craftsmanship on timeless colourful creations to meet international standards.